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Friday, March 13, 2009

Shop Talk

It is a given to say that we are living in tough times right now. Every time we turn on the news we hear of more job losses, foreclosures keep rising, businesses keep closing and the economy keeps sinking. Most of us are watching our spending, creating budgets and have given up certain luxury items in order to stay afloat. Does this mean that we give up our Pilates too? I believe not.

As a studio owner it is always important to keep those clients coming in the door no matter what. Through a series of trial and error there are ways to peak interest and gain new and potential clients for life. What a great time to use our creative juices and think outside the box.

One trend that I've noticed is that people are most interested in the group classes because they are more affordable. In order to promote mat classes I offer a coupon on the website for a free class to new clients. I also offer mat classes in a discounted 5 week series. Another option is offering a discounted initial private appointment to a first time client. Lastly, sometimes I will offer a monthly special that allows clients discounts on certain services.

Great customer service is always a plus. All clients should feel comfortable in the studio no matter what. If they don't feel comfortable, they won't come back. I like to think of my studio as my second home....because it basically is. I enjoy seeing my clients come in and engage in conversations with other clients before and after their workouts.

Does anyone else have any other ideas to share? Keep in mind that there is also a forum for discussions at Pilates for the People Networking Site